In 2023, Samsung saw a slight decline in smartphone shipments compared to the previous year, with 226.6 million units sold globally. Despite this, the Galaxy S23 series performed well, with a total of 31.11 million units sold in its first year.
The Galaxy S23 Ultra was the most popular model in the series, outselling the Basic and Plus versions by a significant margin. This success is a positive sign for Samsung as it continues to innovate and release new flagship devices.
However, not all of Samsung’s smartphone sales have been as strong. The Galaxy A-series mid-range devices have not performed as well as expected, and even high-end foldables like the Z Flip 5 and Z Fold 5 have seen stagnation in sales compared to their predecessors.
On the bright side, the early sales numbers for the Galaxy S24 series look promising, with 1.42 million units sold by the end of January. The Ultra variant was the best-selling model, followed by the standard flagship and Plus models.
Overall, Samsung remains a key player in the smartphone market, with strong demand for its flagship devices driving sales growth. As competition continues to heat up in the industry, Samsung will need to stay innovative and adapt to consumer preferences to maintain its position as a top smartphone manufacturer.
