TikTok Expands Educational STEM Feed to Europe

TikTok has faced criticism for its algorithm and content in the western market, particularly concerning its impact on young users. In response, the popular short video app is now introducing its dedicated STEM feed to Europe, starting with the UK and Ireland.

Here are some key points about TikTok’s new initiative:

– The specialized STEM (science, technology, engineering, and mathematics) feed was first launched in the US last year.
– Users under 18 will see the STEM feed alongside their “For You” and “Following” feeds automatically.
– Users over 18 can access the STEM feed through the app’s “content preferences” feature, which offers English-language content with auto-translate subtitles.

Since its introduction in the US:
– 33% of TikTok users have activated the STEM feed.
– A third of teenagers access it weekly.
– There has been a 24% increase in STEM content.
– Globally, TikTok features nearly 15 million STEM-focused videos posted over the past three years.

This move comes amid concerns about TikTok’s impact on young users and accusations of promoting addictive behaviors. The European Union has initiated an inquiry to investigate whether TikTok violates digital regulations by exposing minors to unsuitable content.

By expanding its educational offerings, TikTok aims to provide a more informative experience for users in Europe. Stay tuned for more updates on this exciting development!