Attention Netflix subscribers in Canada and the U.K., a change is on the horizon! Starting July 13th, Netflix will be discontinuing its $11.99 ad-free plan in these markets. This means that subscribers currently on this plan will need to switch to one of three available options:

– $6.99 per month plan with ads
– $15.49 per month ad-free Standard plan
– $22.99 per month ad-free Premium plan with 4K streams

Some users have already received notifications prompting them to choose a new plan before their current subscription expires. This has caused some frustration among subscribers who feel pressured to make a quick decision.

It’s important to note that Netflix announced earlier this year its intention to transition customers to different pricing tiers. While some may find this sudden change unsettling, it’s all part of the company’s strategy.

For those affected by this update, here are the details of the new plans:

– Standard with ads: $6.99/month for Full HD resolution streams and two simultaneous device streams
– Ad-free Standard: $15.49/month for the same features as the ad-supported plan without any ads
– Premium: $22.99/month for Ultra HD resolution streams, four simultaneous device streams, and six offline downloads

Currently, these changes are rolling out in Canada and the U.K., with U.S. users likely next in line for this update.

Stay informed and prepared by keeping an eye out for any notifications from Netflix regarding your subscription plan. Remember, knowledge is power!