As the new year begins, reports on companies’ performance from the previous year start flooding in, and this year is no exception! Counterpoint Technology Market Research, a global firm known for its expertise in the technology, media, and telecom sectors, has just released its annual list of the top-selling smartphones. Guess what? For the first time, Apple has dominated the entire top seven spots in the global best-selling smartphones for 2023. Samsung managed to snag the three remaining positions, inching up by one spot from 2022. It’s been a two-brand show since 2021, with no others making the cut.
In 2022, Apple had an even stronger showing, with eight iPhone models in the top spots, but Samsung’s Galaxy A13 snuck in at number four. So, in 2023, Apple takes the crown with an uninterrupted run at the top of the chart for the first time.
According to Counterpoint, the combined market share of Apple and Samsung hit an all-time high in 2023. Together, these two giants captured 20% of the market share, a slight increase from 19% in 2022.
Which smartphones stole the show and landed on the list?
– In 2023, Apple’s iPhone 14 clinched the title of the best-selling smartphone.
– Half of its sales came from US and China
– This model contributed to 19% of total iPhone sales for that year
– Limited differences between iPhone 13 and iPhone 14 resulted in lower adoption for base variant
– More users gravitated towards iPhone Pro variants due to substantial upgrades
In Q4 of 2023:
– The iPhone 15 series secured top three spots on global bestseller list
– The iPhone Pro Max emerged as best-selling smartphone
Apple’s total sales remained steady throughout 2023:
– Boosted by emerging markets like India, Middle East & Africa
– India surpassed as fifth smartphone market to surpass over ten million unit sales
Samsung’s budget-friendly A series made a significant impact:
– Securing three spots in top ten list
– Samsung Galaxy A14 stood out as best-selling smartphone in India
Looking ahead to future trends:
Counterpoint predicts that Chinese brands will likely showcase their growing influence on global smartphone market. Additionally, they anticipate that only 5G smartphones will make it into top ten for increasing adoption and demand among consumers.
