Honor, founded in 2013 as a sub-brand of Huawei, has recently announced a global partnership with the luxury lifestyle brand Porsche Design. This partnership will result in the unveiling of a new smart device in January 2024 in China. The goal of this collaboration is to create innovative products that combine exceptional and functional design with cutting-edge technology. It is rumored that a variant of the Honor Magic 6 series, known for its impressive camera and fast 66W charging support, might be co-developed with Porsche Design.

Previously, Honor underwent a significant change in November 2020 when it was sold to a consortium of investors. This move allowed Honor to maintain its independence and continue developing its own products and services.

Porsche Design has over 15 years of success in the smartphone business, known for designing and co-developing high-performance devices. Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group, expressed enthusiasm about the exclusive partnership with Honor, stating that both brands share the goal of becoming leaders in the modern luxury segment of smart devices.