Meta’s Verified for Business program is expanding its reach to provide more benefits to businesses looking to build credibility and engage with new audiences.

Initially launched last year in Australia, Canada, and New Zealand, the program has already proven valuable for many customers. Meta noticed that small businesses especially appreciate the tools offered by Verified for Business to enhance their credibility and drive brand growth.

In response to this positive feedback, Meta has decided to expand the test of Verified for Business on Facebook and Instagram. The program is now available in Australia and New Zealand, with plans to roll it out in Argentina, Chile, France, Italy, Mexico, and Peru in the near future.

Excitingly, Meta has also announced that Verified for Business will soon be available on WhatsApp as well. This expansion will provide businesses with another platform to benefit from the program’s features after Facebook and Instagram.

To cater to a wider range of business needs, Meta has introduced new subscription plans for Verified for Business. While initially offering only one plan, there are now four options available starting last week. Businesses in eligible countries can choose from monthly plans priced at $14.99, $44.99, $119.99, and $349.99.

Stay tuned for more updates as Meta continues to enhance its Verified for Business program on various social media platforms!