Apple is gearing up for a major overhaul of Siri, led by top executives like Craig Federighi and John Giannandrea. According to sources familiar with the matter, this strategic shift marks Apple’s most significant move in over a decade. Here’s what you need to know:

– The decision to revamp Siri comes after evaluating OpenAI’s ChatGPT, revealing that Siri’s conversational abilities were lacking.
– Apple plans to unveil a more conversational and versatile Siri at WWDC on June 10, introducing a new generative AI system for engaging dialogues.
– To support these enhanced AI features, Apple is considering boosting the memory in this year’s iPhones and exploring licensing options from companies like Google and OpenAI.
– Additionally, Apple is exploring the development of servers powered by its own processors to streamline operations and cut costs.

Despite potential risks, such as increased errors with a smaller AI system, Apple aims to position the revamped Siri as a more private alternative to rival services. Stay tuned for updates on how Apple plans to transform Siri into a smarter and more engaging virtual assistant.