Meta recently announced that it will be adding a 30% fee for advertisers who purchase boosted posts through Facebook and Instagram apps on iOS devices. This decision is a response to Apple’s update to its App Store Review Guidelines, which now requires that sales of “boosted” posts in social media apps use the company’s App Store’s in-app purchase, resulting in Apple taking a 30% cut from these transactions.

This change means that customers are now paying the 30% Apple “tax.” The implementation of this fee will begin later this month in the U.S., with plans to expand to other countries by 2024. Advertisers who choose to boost their content via iOS apps using Apple’s in-app payments system will now have to pay right away.

However, there are ways to bypass this 30% Apple fee:

Utilize Facebook.com for Boosting Content: Advertisers can access Facebook.com through desktop computers or mobile web browsers to boost their content without incurring the Apple service charge.

Prepay Funds Through Payment Settings: Advertisers can add prepaid funds to their advertising account from the payment settings on a computer or mobile web browser, allowing them to boost posts on the Facebook iOS app without any fees.

Leverage Meta Business Suite: The Meta Business Suite app or its web version offers a platform for managing and boosting content across various channels, allowing advertisers to avoid Apple’s service charges while benefiting from a unified advertising experience.

Create Ads via Meta Ads Manager: By downloading the Meta Ads Manager app or accessing it on a computer, advertisers can create and manage ads without incurring Apple’s service fees, ensuring maximum impact for each campaign.