{"id":224664169,"date":"2023-09-28T13:24:26","date_gmt":"2023-09-28T17:24:26","guid":{"rendered":"https:\/\/phonescanada.com\/?p=224664169"},"modified":"2023-10-01T12:04:20","modified_gmt":"2023-10-01T16:04:20","slug":"google-pixel-taking-a-bite-out-of-iphones-market-share-in-the-worlds-third-largest-economy","status":"publish","type":"post","link":"https:\/\/phonescanada.com\/ar\/google-pixel-taking-a-bite-out-of-iphones-market-share-in-the-worlds-third-largest-economy\/","title":{"rendered":"Google Pixel \u064a\u0642\u0636\u0645 \u062d\u0635\u0629 iPhone \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u062b\u0627\u0644\u062b \u0623\u0643\u0628\u0631 \u0627\u0642\u062a\u0635\u0627\u062f \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645"},"content":{"rendered":"<p><span style=\"font-size: revert; color: initial;\">While most smartphone brands are seeing their sales slump, Google\u2019s Pixel phones are rising in popularity in some of the world\u2019s most important markets.<\/span><\/p>\n<div>\n<div>\n<p>In Japan, which is the world\u2019s third-biggest economy and an important market for apps and games, sales of Google Pixel smartphones rose six times in the second quarter of 2023 compared to a year ago, according to research firm Counterpoint Research\u2019s findings published by <span style=\"font-style: italic;\">Bloomberg<\/span>. This increased the company\u2019s market share to 12 percent.<\/p>\n<\/div>\n<div>\n<p>While that\u2019s important news on its own, what makes it even more interesting is that Apple\u2019s market share declined from 58 percent to 46 percent during the same period, marking this the first time in two years that the Cupertino giant\u2019s share has fallen below 50 percent.<\/p>\n<\/div>\n<div>\n<div class=\"quote quote-auto nolinks\" style=\"width: 100.0%;\">\n<p>Japan is a huge success story for Google and the Pixel team. It appears that most of these devices are from the budget Pixel 6a and 7a series, which would likely mean that Google has successfully captured the middle of the Japanese smartphone market.\u201d \u2013 Anshel Sag, Moor Insights &amp; Strategy\u2019s principal mobile analyst.<\/p>\n<\/div>\n<\/div>\n<div>\n<p>The iPhone has been as dominant in Japan as in the US but rising smartphone prices are pushing people towards Google\u2019s Pixel 6a and Pixel 7a, which are among the best budget phones available today.<\/p>\n<\/div>\n<p>The chief reason behind the decline in the iPhone\u2019s popularity is Japan\u2019s weakening currency, which has made Apple\u2019s smartphones more expensive in the country. It also doesn\u2019t help that recent iPhones don\u2019t exactly offer any must-have features. Also working against the appeal of the iPhone are reduced carrier subsidies.<\/p>\n<div>\n<p>It\u2019s hard to predict whether Google will continue to ride this wave of success but given that Apple\u2019s premium-most new phone, the iPhone 15 Pro Max, is more expensive than its predecessor, while the upcoming Pixel 8 Pro is expected to retain its base price, the odds seem stacked in Google\u2019s favor.<\/p>\n<\/div>\n<p>And while some might be tempted to play down Google\u2019s success in Japan by claiming that it performed better during the June quarter purely due to the weakening yen, that\u2019s not entirely true.<\/p>\n<div>\n<div id=\"gallery-b107633d-82ab-4075-80ae-54b81f54273c\" class=\"single-image-container full-width-element\">\n<div class=\"gallery-item\"><picture style=\"padding-top: 66.213921901528%;\"><source media=\"(max-width: 350px)\" \/><source media=\"(min-width: 351px) and (max-width: 500px)\" \/><source media=\"(min-width: 501px) and (max-width: 800px)\" \/><\/picture><noscript><br \/>\n<img decoding=\"async\" src=\"https:\/\/phonescanada.com\/wp-content\/uploads\/smartphone-sales-q2-2023-north-america.jpg\" alt=\"Google Pixel starting to eat iPhone&#039;s lunch in world&#039;s third largest economy\"><br \/>\n<\/noscript><\/div>\n<\/div>\n<\/div>\n<p>While the overall market was in shambles, the premium segment seemed immune to the factors that impacted other categories, such as poor economic conditions, longer replacement cycles, and lower carrier subsidies. That\u2019s despite the fact that the average selling price of North American phones increased from $663 in Q2 2022 to $738 in Q2 2023.<\/p>\n<div>\n<p>Sales of Apple and Samsung\u2019s high-end phones increased by around 25 percent. Samsung\u2019s Galaxy Z Fold 5 and Flip 5, Apple\u2019s iPhone 15 series, and Google and Motorola\u2019s foldable phones are expected to sustain the moment during the holiday season.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>While most smartphone brands are seeing their sales slump, Google&#8217;s Pixel phones are rising in popularity in some of the world&#8217;s most important markets. In Japan, which is the world\u2019s third-biggest economy and an important market for apps and games, sales of Google Pixel smartphones rose six times in the second quarter of 2023 compared [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":224664170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":255,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-224664169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-tips-news"],"_links":{"self":[{"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/posts\/224664169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/comments?post=224664169"}],"version-history":[{"count":0,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/posts\/224664169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/media\/224664170"}],"wp:attachment":[{"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/media?parent=224664169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/categories?post=224664169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/tags?post=224664169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}