Total Wireless, a prepaid MVNO carrier previously associated with Verizon, has undergone a significant rebranding. As of July 11, Total by Verizon is now Total Wireless, complete with a new logo and store branding. This change reflects the carrier\u2019s desire to establish its own identity separate from Verizon while still benefiting from its network support.<\/p>\n
According to Verizon Value CMO, this rebranding aims to showcase Total Wireless as a customer-centric brand focused on speed, network reliability, and empowering its users. The move also aligns with Verizon\u2019s strategy to differentiate its prepaid brands and tailor them to specific market segments.<\/p>\n
Key highlights of the Total Wireless rebranding include:
\n\u2013 Targeting the Hispanic audience with value propositions such as free phones with 5G connectivity
\n\u2013 Introduction of a rare 5-year plan price guarantee for customers
\n\u2013 Retaining the iconic red color in the new Total logo as a nod to its association with Verizon<\/p>\n
The decision to rebrand Total Wireless stemmed from customer feedback indicating confusion about its relationship to Verizon. By launching a Spanish-language Superbowl ad on Univision and eliminating all Verizon branding, Total Wireless aims to connect more effectively with its target audience.<\/p>\n
Overall, this strategic rebranding effort demonstrates Total Wireless\u2019 commitment to providing innovative telecommunications solutions while establishing its unique brand identity in the competitive mobile market.<\/p>\n
By Cheryl Gresham, CMO of Verizon Value<\/p>","protected":false},"excerpt":{"rendered":"
Total Wireless, a prepaid MVNO carrier previously associated with Verizon, has undergone a significant rebranding. As of July 11, Total by Verizon is now Total Wireless, complete with a new logo and store branding. This change reflects the carrier’s desire to establish its own identity separate from Verizon while still benefiting from its network support. […]<\/p>\n","protected":false},"author":9,"featured_media":224782265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":255,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-224782264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-tips-news"],"_links":{"self":[{"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/posts\/224782264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/comments?post=224782264"}],"version-history":[{"count":0,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/posts\/224782264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/media\/224782265"}],"wp:attachment":[{"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/media?parent=224782264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/categories?post=224782264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonescanada.com\/ar\/wp-json\/wp\/v2\/tags?post=224782264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}