Apple is reportedly considering a rebranding of its iconic Apple ID, with a possible new name of “Apple Account” on the horizon, according to a report from MacRumors.

Sources close to Apple have hinted at this potential change, which could make its debut later this year. The Apple ID has long been the key to accessing various Apple services like iCloud and the App Store, enabling users to make purchases, sync data through iCloud, and conduct online transactions.

The shift from Apple ID to Apple Account is expected to coincide with the launch of iOS 18 (Codename Crystal) and macOS 15 (Codename Glow) in 2024. This rebranding initiative may involve adjustments to system applications and updates to Apple’s website.

While mentions of “Apple Account” can already be spotted on Apple’s website in contexts such as “Apple Account Balance,” insiders suggest a wider replacement of “Apple ID” with “Apple Account” across all Apple platforms.

The reason behind this potential change remains unclear, as Apple often explores multiple marketing strategies before finalizing new launches. Just like how they tested different names for the operating system of the Vision Pro headset before settling on one.

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