TikTok, the popular short-form video platform, is always upping its game when it comes to integrating cutting-edge technology into its app. The latest buzz is all about TikTok’s new feature in testing: AI-generated search results.
This new addition, known as “AI search highlights,” is currently being tested to streamline search results on TikTok. Instead of sifting through countless videos for information, users can now get a condensed version of the content right at their fingertips.
The content for these search highlights is powered by OpenAI’s ChatGPT and is displayed when the algorithm deems it relevant to your search query. While not all searches will trigger AI-generated responses, certain queries like “chia seed pudding recipes” could yield an AI-generated summary for quick reference.
Although this feature holds promise as a time-saver for users, it may raise concerns among creators. With AI summarizing video content, viewers may opt to skip watching the full video, potentially impacting view counts for creators.
It’s important to note that this feature is still in the testing phase and is only available to a select group of users. TikTok has not announced any immediate plans to roll it out publicly, suggesting that there could be adjustments and refinements before a wider release. Stay tuned for more updates on this intriguing AI-powered feature!
