Apple Promotes Its Own Apps in New Website

In an effort to showcase its own apps, Apple has launched a website called “Apps by Apple” that highlights the apps developed by Apple for its various products including the iPhone, iPad, Apple Watch, Mac, and Apple TV. This move comes as iPhone users in the 27 European Union (EU) countries gain the ability to sideload apps due to the EU’s Digital Markets Act (DMA).

Sideload apps refer to the installation of apps from third-party app stores. Apple has always maintained that its ban on sideloading was put in place to ensure the security of its devices and prevent the installation of apps containing malware. However, some countries view this ban as a means for Apple to force app developers to use its own App Store payment platform, which allows Apple to take a 15% to 30% cut from in-app transactions and subscriptions.

By highlighting its own apps, Apple aims to keep them top of mind for users who may consider opting for similar third-party apps from other app stores. Apple’s apps are grouped into six main categories:

1. Communication: “Apps to keep you connected,” such as Phone, Messages, FaceTime, Mail, and Contacts.
2. Creativity: “Tools for pros and passionate creatives,” including Photos, Camera, GarageBand, iMovie, and Final Cut Pro for iPad.
3. Productivity: “All you need to make your work of art,” featuring Notes, Reminders, Calendar, Freeform, and Pages.
4. Exploration: “Discover the world and navigate it with ease,” comprising Safari, Maps, Weather, Find My, and Wallet.
5. Entertainment and Home: “Brilliant ways to watch, read, listen, and relax,” showcasing Apple TV, Apple Music, Apple Arcade, Apple Music Classical, and Podcasts.
6. Health and Fitness: “Wellness for your mind and body,” offering Apple Health, Fitness, Workout, Sleep, and Cycle Tracking.

Other notable features include Siri, iCloud, CarPlay, Continuity, and Family Sharing. Apple emphasizes that its apps come with robust privacy features to safeguard user data and provide users with control over their information. Accessibility features are also integrated into every Apple product and app, making them accessible to all users.

In addition, Apple affirms that the App Store hosts millions of apps that adhere to Apple’s standards for privacy, security, and content. However, it’s important to note that users outside of the 27 EU member countries (excluding the UK) are still unable to sideload apps on their Apple devices at this time.