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Apple réduit ses prévisions d'expédition de Vision Pro en raison d'une baisse de la demande • Phones Canada News

Apple analyst Ming-Chi Kuo has recently shared some insightful findings from a survey on Apple’s product outlook, shedding light on the tech giant’s plans for the future. Here are some key takeaways from Kuo’s latest report:

– Apple has revised its shipment projections for the Vision Pro, indicating potential impacts on emerging tech trends like MR headsets and micro OLEDs.
– Initially, Apple projected to ship between 700,000 to 800,000 units of the 2024 Vision Pro model. However, the company has now adjusted its expectations to a range of 400,000 to 450,000 units due to declining demand in the US market.
– The reduction in shipment forecasts suggests that Apple is taking a cautious approach towards non-US markets as well, hinting at potentially lackluster sales prospects globally.
– In response to these changes, Apple is reportedly reevaluating its HMD product roadmap and may not introduce a new Vision Pro model in 2025 as previously anticipated.

Kuo also highlights how these adjustments could impact various emerging tech trends:

– **MR Headsets:** Challenges faced by the Vision Pro in addressing key applications and pricing issues could hinder the growth of MR headset devices.
– **Pancake:** With weaker-than-expected Vision Pro shipments, Pancake’s potential contribution to the optical sector may fall short of investors’ expectations.
– **Micro OLED:** Anticipated as significant applications for Micro OLED technology, slower-than-expected growth in key areas could lead to delays in mass production and adoption of Micro OLEDs in small-sized consumer electronics.

These insights provide valuable information on Apple’s product strategy and its implications for the broader tech industry. Stay tuned for more updates on Apple’s upcoming developments and how they will shape the future of telecommunications technology.

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