The latest iPad Pro ad, ‘Crush,’ was released alongside the unveiling of the M4 iPad Pro. This nearly one-minute ad showcases various items like instruments, toys, and art supplies getting crushed into a single iPad Pro. The ad highlights the iPad Pro as the thinnest and most powerful version ever, catering to users who value sleek design and performance.

While the ad aims to demonstrate the versatility of the iPad Pro in replacing multiple tools, not everyone is impressed. Some viewers find the ad tone-deaf and offensive, criticizing Apple for its approach in promoting the product. The controversy surrounding the ad has sparked discussions online, with users expressing their disappointment and disapproval of Apple’s marketing strategy.

Despite the backlash, it’s undeniable that the iPad Pro is a premium device that comes with a hefty price tag. Fully maxed out with accessories and AppleCare, a 13-inch version in Canada can cost over $5,000. This investment may seem steep for some users, especially considering that certain features like a calculator app are missing (#courage).

In conclusion, while Apple’s ‘Crush’ ad may not resonate with everyone, it effectively showcases the iPad Pro’s thin design and powerful capabilities. Whether you’re in favor of this marketing approach or not, there’s no denying that the iPad Pro remains a top choice for users seeking high-performance tablets with cutting-edge features.