Apple has recently approved Epic Games’ marketplace app for iPhones and iPads in Europe, marking a positive development in the ongoing conflict between the two tech giants. This approval specifically pertains to the Epic Sweden AB Marketplace and is separate from the already approved Fortnite app.
The relationship between Apple and Epic Games has been strained, with Epic accusing Apple of hindering its efforts to introduce its own app marketplace on iOS devices. Despite this friction, Apple clarified that the recent approval does not involve the Fortnite game itself.
Prior to this announcement, Epic faced challenges as Apple rejected its documents for launching the Epic Games Store. The rejections were based on perceived similarities in design elements to Apple’s App Store interface. However, Epic defended its design choices by highlighting industry-standard naming conventions and button designs.
Epic criticized Apple’s rejections as arbitrary and obstructive, alleging a violation of the Digital Markets Act. The company even raised concerns with the European Commission regarding Apple’s actions. The ongoing dispute underscores the deep-seated animosity between Epic Games and Apple, with no resolution in sight.
In a recent update, Epic Games shared on Twitter that Apple has accepted their previously rejected submission for notarization of the Epic Games Store. This development signals a potential thaw in their contentious relationship but does little to address the underlying issues fueling their conflict.
As tensions persist between these tech giants, it remains to be seen how their feud will unfold in the ever-evolving landscape of digital marketplaces. Stay tuned for more updates on this ongoing saga between Epic Games and Apple.