Phones Canada is excited to announce a new collaboration between HMD and Mattel, bringing the iconic Barbie flip phone to the market this summer. This partnership aims to capitalize on the resurgence of Barbiemania following the release of the Barbie movie last year.
The Barbie flip phone is not a smartphone but a stylish feature phone that offers a break from constant notifications and interruptions. Lars Silberbauer, Chief Marketing Officer at Human Mobile Devices, expressed enthusiasm for the collaboration, highlighting their shared commitment to meaningful innovation and societal change.
Mattel’s Head of Consumer Products, Publishing, and LBE in Europe, the Middle East, and Africa, Ruth Henriquez, also shared her excitement for the collaboration. She emphasized Mattel’s focus on design and innovation, making this partnership a significant step forward for both companies.
According to Human Mobile Devices, there is a growing market for feature phones as many young people express concerns about spending too much time online. This trend is reflected in the success of flip phone sales in Europe, with expectations of further growth this year.
In Denmark, advocate Arne Mathiasen has been promoting the feature phone movement by encouraging young people to switch from smartphones to feature phones. His experiments have shown positive results, with participants reporting improved social interactions, better sleep quality, and reduced anxiety levels.
As we look forward to the release of the Barbie flip phone, Human Mobile Devices promises a device that combines vintage charm with a modern twist. With a hint of pink and sparkle, this phone is set to embody the timeless appeal of the original girl empowerment brand.
Stay tuned for more updates on this exciting collaboration between HMD and Mattel as we await the launch of the Barbie flip phone at Mobile World Congress. Join us in embracing this innovative device that offers a refreshing break from digital distractions while staying connected in style.
