Universal Music Group, a global leader in music entertainment, has joined forces with TikTok in an exclusive licensing agreement that brings exciting benefits for UMG’s artists, songwriters, and labels.

This strategic partnership between the two industry giants is set to support UMG’s creative talents in reaching their full artistic and commercial potential. By utilizing TikTok’s state-of-the-art technology and promotional tools, UMG and TikTok aim to:

– Enhance compensation for UMG’s artists and songwriters
– Introduce new avenues for promoting their music
– Provide industry-leading safeguards regarding generative AI

Sir Lucian Grainge, Chairman and CEO of Universal Music Group, underlined the importance of this collaboration, emphasizing the value of music and the well-being of the creative community. He looks forward to working closely with TikTok to serve the interests of artists and drive innovation in fan engagement and social music monetization.

Shou Chew, CEO of TikTok, echoed this sentiment by recognizing the integral role of music within TikTok and the platform’s commitment to advancing UMG’s artists and songwriters. As part of this partnership:

– Fans can expect the return of UMG’s music catalogs on TikTok
– They will be able to create videos using tracks from both established artists and promising newcomers
– New monetization opportunities through TikTok’s e-commerce features will be explored
– Collaborative campaigns supporting UMG artists across various genres on a global scale are in the works

This collaboration marks an exciting new chapter for both Universal Music Group and TikTok as they work together to elevate the music experience for fans worldwide. Stay tuned for more updates on how this partnership unfolds!