Beats by Apple Partners with Major League Soccer (MLS)
Beats, the iconic audio brand by Apple, has recently announced a multi-year partnership with Major League Soccer (MLS), solidifying its position as the official consumer audio products partner for the league. As part of this exciting collaboration, MLS clubs will receive custom Beats X headphones exclusively designed for their teams. In the first year of the partnership, eight teams including Atlanta United, Columbus Crew, Inter Miami CF, LAFC, Nashville SC, New York City FC, St. Louis CITY SC and Toronto FC will receive these custom headphones.
Not only that, but MLS players will also be featured in Beats’ brand marketing campaigns to be showcased on both entities’ platforms. This partnership aims to strengthen the connection between sound, expression and the world’s game.
Apple already offers access to MLS games through a Season Pass available in over 100 countries on Apple devices and various streaming platforms. In the US, fans can access the MLS Season Pass on the Apple TV app for $14.99 per month during the season or $99 per season. Additionally, Apple TV+ subscribers can sign up at a special price of $12.99 per month or $79 per season.
This partnership not only brings together two influential brands but also enhances the overall experience for soccer enthusiasts and music lovers alike. Stay tuned for more updates on this exciting collaboration between Beats and Major League Soccer!
