Streaming services are no strangers to raising prices, and Warner Bros. Discovery is reportedly following suit by planning a Max price hike by the end of the year. According to Bloomberg, the streaming giant is not only looking to increase Max prices but also implement new cost-cutting measures to meet financial goals.

To achieve $1 billion in earnings from Max and Discovery+ next year, Warner Bros. Discovery may need to make some significant changes. This could include potential layoffs within the company as part of their strategy.

Stay tuned for more information as Warner Bros. Discovery is expected to report its first-quarter earnings on May 16. The streaming service’s plans for Max and Discovery+ will likely be revealed during this time.

In a world where price hikes are common among streaming services, it’s important for customers to stay informed about any upcoming changes in order to make the best decisions for their entertainment needs. Keep an eye out for updates on Warner Bros. Discovery’s pricing adjustments as they strive to reach their financial targets.