In a recent interview with Washington Post Opinions columnist Josh Tyrangiel, Apple CEO Tim Cook shared insights about Apple Intelligence and the company’s approach to artificial intelligence (AI). The conversation took place at Apple Park in Cupertino following the WWDC Keynote.
Cook highlighted the immediate benefits of AI for Apple customers, emphasizing time-saving and efficiency improvements. He specifically mentioned enhancements to Siri that allow for more complex interactions, making tasks easier and more streamlined.
Privacy emerged as a key focus for Cook when discussing AI. He emphasized that privacy is a fundamental human right and stressed Apple’s commitment to keeping AI technology personal and secure for users.
When asked about the name “Apple Intelligence,” Cook explained that it was a logical choice based on its simplicity and relevance to the technology itself. He expressed confidence in the quality of Apple Intelligence, citing thorough consideration of its readiness in various use cases.
Cook also touched on AI’s potential impact on journalism, suggesting that licensing content to large language models could offer new monetization opportunities for the industry.
In response to a question about his feelings towards working with AI, Cook expressed excitement about leveraging technology to enhance human experiences. He acknowledged both the benefits and potential risks of AI, underscoring Apple’s dedication to responsible innovation in this space.
To access Apple Intelligence, you’ll need an iPhone 15 Pro series device or newer, or an iPad or Mac with an M1 chip or newer. This means that only the latest Apple devices can fully support all the advanced features of Apple Intelligence.