Samsung’s latest flagship, the Galaxy S24, is creating quite a buzz in the global market. From the US to India to South Korea, the demand for the Galaxy S24 has exceeded expectations, leading Samsung to ramp up its production targets. Now, Pakistan has joined the list of countries where the Galaxy S24 is flying off the shelves, causing a supply shortage as Samsung struggles to keep up with the high demand.

Bloomberg reports that Pakistan, as the world’s fifth-most populous country with an estimated 192 million mobile phone users, presents a lucrative market for smartphone manufacturers. The government’s incentives for local assembly have attracted brands like Samsung to produce their devices in Pakistan. Last year alone, around 21 million handsets were manufactured domestically, primarily by local and Chinese brands.

The Galaxy S24 stands out in Pakistan due to its local assembly, giving it a competitive edge over imported devices like Apple’s iPhone. With import taxes driving up iPhone prices significantly, Samsung’s flagship becomes a more affordable option for Pakistani consumers.

Despite most smartphone stores promoting the Galaxy S24, stocks are running low as customers snatch up available units quickly. Samsung reassures customers that they are working diligently to restock and meet demand.

This success in Pakistan reflects positively on Samsung’s global performance post-pandemic. The high demand for premium smartphones in a price-sensitive market like Pakistan signals that Samsung has hit the mark with its latest offerings. It seems that Pakistani consumers find the Galaxy S24 irresistible or perhaps value quality over affordability when it comes to their smartphones.

Overall, this surge in demand underscores Samsung’s recovery from recent challenges and highlights the need for Apple to explore more budget-friendly options in response to evolving consumer preferences worldwide.