LG Electronics Canada recently announced the rebranding of its customer support arm to ‘LG CareQ,’ in a move aimed at enhancing service and support capabilities in the ever-evolving tech landscape while staying true to the company’s “Life’s Good” promise.

According to Brian Yu, Head of Customer Value Innovation at LG Electronics Canada, the rebranding to LG CareQ embodies everything the company does to support and care for its customers after they make a purchase, seamlessly tying into their innovation ecosystem. This new branding aligns with the established use of the letter ‘Q’ in the LG ThinQ ecosystem, representing values such as Quality Service, understanding complex Questions, and working with a Qualified team.

As part of this rebranding initiative, LG CareQ aims to provide a personalized experience and new identity within LG’s customer support. Customers can look forward to seeing a fresh logo across digital interfaces and on shirts worn by LG Direct Technicians. Additionally, a new set of principles has been created for the LG CareQ team.

Despite the rebranding, customers can still expect seamless access to after-purchase services, Out-of-Warranty Program support, and single-visit repairs through the authorized service provider network. The rebranding signifies a commitment to offering top-notch customer support while maintaining the brand’s core values.

The transition from ‘LG Canada Support’ to ‘LG CareQ’ reflects LG Electronics Canada’s dedication to evolving its customer support services while staying true to its promise of providing exceptional service and care for its customers. This move reinforces their position as a leader in delivering innovative solutions that enhance customer experiences in an ever-changing technological landscape.