The Samsung Galaxy S23 Ultra is the only high-end Galaxy phone to make the top ten shipped models for H1 2023

Over 75% of the phones sold by Samsung each year are low-priced models which means its flagship and foldable models account for only 25% of the phones that Sammy ships. As a result, Samsung’s Average Selling Price (ASP) is $295 compared to Apple’s $988. Next year, Samsung plans to hike its ASP by selling more high-end phones like the Galaxy S24 series. The company also hopes to sell more than 10 million high-priced Galaxy Z foldable units next year,

Daniel Araujo, Corporate VP at Samsung’s MX business segment, said, “We expect premium-centered demand to increase in the smartphone replacement cycle next year. We achieved double-digit growth in annual flagship shipments and sales growth exceeding the market growth rate.” Besides the goal of selling 10% more Galaxy S24 series phones next year, Samsung wants to see more of its high-priced handsets in the list of the top ten best-selling smartphones.

According to Omidia, the top ten smartphones based on shipments for the first half of this year include:

As you can see from the list, most of the Galaxy phones, with one exception, are mid-range handsets.