{"id":224678713,"date":"2023-11-30T17:02:16","date_gmt":"2023-11-30T22:02:16","guid":{"rendered":"https:\/\/phonescanada.com\/?p=224678713"},"modified":"2023-12-10T16:13:56","modified_gmt":"2023-12-10T21:13:56","slug":"youtube-is-distributing-a-smaller-skip-ad-button-to-a-wider-audience","status":"publish","type":"post","link":"https:\/\/phonescanada.com\/fr\/youtube-is-distributing-a-smaller-skip-ad-button-to-a-wider-audience\/","title":{"rendered":"YouTube distribue un bouton de saut d&#039;annonce plus petit \u00e0 un public plus large"},"content":{"rendered":"<p>Hey there! YouTube has been experimenting with different ad formats over the years, and one new experiment is the introduction of a smaller \u201cSkip\u201d button for ads. This new pill-shaped button is about two-thirds the size of the previous button and now only says \u201cSkip,\u201d removing the word \u201cads\u201d altogether. <\/p>\n<p>The new button is being rolled out widely on various devices and platforms, and while some users may prefer the larger button, this change could be a positive for those who wish to skip ads more discreetly. <\/p>\n<p>YouTube\u2019s goal is to strike a balance between generating ad revenue and providing a user-friendly experience, and this new button seems to be a step in that direction. It also offers an ad-less experience for its Premium users. So, it\u2019s an interesting development worth keeping an eye on.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hey there! YouTube has been experimenting with different ad formats over the years, and one new experiment is the introduction of a smaller &#8220;Skip&#8221; button for ads. This new pill-shaped button is about two-thirds the size of the previous button and now only says &#8220;Skip,&#8221; removing the word &#8220;ads&#8221; altogether. The new button is being [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":224678714,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":255,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-224678713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-tips-news"],"_links":{"self":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224678713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/comments?post=224678713"}],"version-history":[{"count":0,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224678713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media\/224678714"}],"wp:attachment":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media?parent=224678713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/categories?post=224678713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/tags?post=224678713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}