{"id":224683222,"date":"2024-01-02T11:11:46","date_gmt":"2024-01-02T16:11:46","guid":{"rendered":"https:\/\/phonescanada.com\/?p=224683222"},"modified":"2024-01-02T17:07:06","modified_gmt":"2024-01-02T22:07:06","slug":"malgre-la-baisse-des-ventes-de-telephones-haut-de-gamme-en-2023-apple-reste-le-plus-performant-du-marche","status":"publish","type":"post","link":"https:\/\/phonescanada.com\/fr\/malgre-la-baisse-des-ventes-de-telephones-haut-de-gamme-en-2023-apple-reste-le-plus-performant-du-marche\/","title":{"rendered":"Malgr\u00e9 la baisse des ventes de t\u00e9l\u00e9phones haut de gamme en 2023, Apple reste le plus performant du march\u00e9."},"content":{"rendered":"<p>In 2023, Apple remained the leader in the premium smartphone market, but sales declined compared to the previous year, according to a new Counterpoint Research report. The report indicates that there is growing competition from Samsung and the re-emergence of Huawei as a threat, affecting Apple\u2019s sales.<\/p>\n<p>The report classifies phones as premium if their wholesale value is more than $600, typically resulting in a retail price above $800. Premium phones accounted for almost a quarter (24%) of all phones sold in 2023, reaching an all-time record and indicating a significant increase in their market share.<\/p>\n<p>Despite representing only 24% of total sales, premium phones are projected to generate 60% of the revenue in 2023. This shift is attributed to consumers\u2019 willingness to spend more on high-quality devices that they can use for a longer period. The latest flagship phones have also become a status symbol for many consumers, especially in emerging markets.<\/p>\n<p>Apple continues to dominate the premium market, but its global market share declined from 75% to 71% in 2023, with Samsung and Huawei gaining ground. Samsung\u2019s gains were linked to the growing popularity of folding phones, a market segment where Apple has yet to compete.<\/p>","protected":false},"excerpt":{"rendered":"<p>In 2023, Apple remained the leader in the premium smartphone market, but sales declined compared to the previous year, according to a new Counterpoint Research report. The report indicates that there is growing competition from Samsung and the re-emergence of Huawei as a threat, affecting Apple&#8217;s sales. The report classifies phones as premium if their [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":224683223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":255,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-224683222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-tips-news"],"_links":{"self":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224683222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/comments?post=224683222"}],"version-history":[{"count":0,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224683222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media\/224683223"}],"wp:attachment":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media?parent=224683222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/categories?post=224683222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/tags?post=224683222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}