{"id":224687124,"date":"2024-01-24T04:41:16","date_gmt":"2024-01-24T09:41:16","guid":{"rendered":"https:\/\/phonescanada.com\/?p=224687124"},"modified":"2024-01-24T14:07:48","modified_gmt":"2024-01-24T19:07:48","slug":"netflixs-cheapest-ad-free-plan-to-be-discontinued-at-11-99-month","status":"publish","type":"post","link":"https:\/\/phonescanada.com\/fr\/netflixs-cheapest-ad-free-plan-to-be-discontinued-at-11-99-month\/","title":{"rendered":"Le forfait sans publicit\u00e9 le moins cher de Netflix sera abandonn\u00e9 \u00e0 $11,99\/mois"},"content":{"rendered":"<p><span style=\"font-size: revert; color: initial;\">Netflix has a gift, but are you ready to unwrap it? Instead of <\/span><span style=\"font-style: italic;\">giving<\/span><span style=\"font-size: revert; color: initial;\">, it\u2019s the kind of gift that <\/span><span style=\"font-style: italic;\">takes<\/span><span style=\"font-size: revert; color: initial;\"> from you \u2013 Netflix will soon put an end to the cheapest ad-free plan (the one that costs $11.99\/month).<\/span><\/p>\n<div>\n<p>Back in October 2023, Netflix did another no-no \u2013 the then price hike crossed the psychological $20 barrier for the Premium plan and went from $19.99\/month to $22.99\/month.<\/p>\n<p>Also in October 2023, the price hike applied to the Basic plan \u2013 it went from $9.99\/month to $11.99\/month. Back then, the Basic plan wasn\u2019t available to new subscribers anymore. It was only existing Netflix users that could switch to it.<\/p>\n<h2>What were the plans like until now?<\/h2>\n<ul>\n<li>Standard avec annonces \u2013 $6,99\/mois<\/li>\n<li>Basique (disponible pour les abonn\u00e9s existants uniquement) \u2013 $11,99\/mois<\/li>\n<li>Standard \u2013 $15.49\/mois<\/li>\n<li>Premium (il propose du contenu 4K) \u2013 $22,99\/mois<\/li>\n<\/ul>\n<h2>What are the plans going to look like soon?<\/h2>\n<ul>\n<li>Standard avec annonces \u2013 $6,99\/mois<\/li>\n<li>Standard \u2013 $15.49\/mois<\/li>\n<li>Premium (il propose du contenu 4K) \u2013 $22,99\/mois<\/li>\n<\/ul>\n<p>The move is a result of Netflix\u2019s shift into ad-supported streaming after relying on subscription revenue alone for years. Netflix wants subscribers to its basic ad-free plan to instead become ad-viewing subscribers or pay more for the streaming service.<\/p>\n<p>There\u2019s a letter to Netflix shareholders, here\u2019s an excerpt from it:<\/p>\n<p>Scaling our ads business represents an opportunity to tap into significant new revenue and profit pools over the medium to longer term. In Q4 \u201823, like the quarter before, our ads membership increased by nearly 70% quarter over quarter, supported by improvements in our offering (e.g., downloads) and the phasing out of our Basic plan for new and rejoining members in our ads markets.<\/p>\n<p>The ads plan now accounts for 40% of all Netflix sign-ups in our ads markets and we\u2019re looking to retire our Basic plan in some of our ads countries, starting with Canada and the UK in Q2 and taking it from there. On the advertiser side, we continue to improve the targeting and measurement we offer our customers.<\/p>\n<p>So, for now, the US users are \u201csafe\u201d \u2013 the first to see their Basic plan go will be those from the UK and Canada.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Netflix has a gift, but are you ready to unwrap it? Instead of giving, it\u2019s the kind of gift that takes from you \u2013 Netflix will soon put an end to the cheapest ad-free plan (the one that costs $11.99\/month). Back in October 2023, Netflix did another no-no \u2013 the then price hike crossed the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":224687125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":255,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-224687124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-tips-news"],"_links":{"self":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224687124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/comments?post=224687124"}],"version-history":[{"count":0,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224687124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media\/224687125"}],"wp:attachment":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media?parent=224687124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/categories?post=224687124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/tags?post=224687124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}