{"id":224699640,"date":"2024-03-29T16:32:26","date_gmt":"2024-03-29T20:32:26","guid":{"rendered":"https:\/\/phonescanada.com\/?p=224699640"},"modified":"2024-03-31T10:56:16","modified_gmt":"2024-03-31T14:56:16","slug":"phil-schillers-strategy-to-secure-apples-exclusive-ecosystem-phones-canada-blog","status":"publish","type":"post","link":"https:\/\/phonescanada.com\/fr\/phil-schillers-strategy-to-secure-apples-exclusive-ecosystem-phones-canada-blog\/","title":{"rendered":"La strat\u00e9gie de Phil Schiller pour s\u00e9curiser l&#039;\u00e9cosyst\u00e8me exclusif d&#039;Apple \u2022 Phones Canada Blog"},"content":{"rendered":"<p>Dans le domaine des g\u00e9ants de la technologie, l&#039;approche du \u00ab jardin clos \u00bb d&#039;Apple a fait l&#039;objet de nombreux d\u00e9bats ces derniers temps. Phil Schiller est un individu qui se d\u00e9marque comme un ardent d\u00e9fenseur de cette philosophie.<\/p>\n<p>Comme le souligne un r\u00e9cent article du Wall Street Journal, Schiller, ancien directeur du marketing d&#039;Apple et alli\u00e9 de confiance de Steve Jobs, a assum\u00e9 le r\u00f4le de d\u00e9fenseur de la vision de l&#039;entreprise en mati\u00e8re d&#039;appareils \u00e9troitement int\u00e9gr\u00e9s qui donnent la priorit\u00e9 \u00e0 la s\u00e9curit\u00e9 et \u00e0 la confidentialit\u00e9 des utilisateurs.<\/p>\n<p>Au milieu des d\u00e9fis r\u00e9glementaires et des critiques de concurrents comme Spotify, Microsoft, Match Group et Meta Platforms, Schiller a \u00e9t\u00e9 \u00e0 l&#039;avant-garde de la d\u00e9fense de l&#039;\u00e9cosyst\u00e8me d&#039;Apple. Il souligne l&#039;engagement de l&#039;entreprise \u00e0 faire de l&#039;App Store la plate-forme la plus s\u00fbre et la plus fiable pour les utilisateurs, malgr\u00e9 les all\u00e9gations de frais \u00e9lev\u00e9s et de contr\u00f4le strict sur les logiciels externes.<\/p>\n<p>M\u00eame si Schiller a quitt\u00e9 son poste de marketing en 2020, il continue de jouer un r\u00f4le important en tant qu&#039;\u00ab Apple Fellow \u00bb, sa pr\u00e9sence dans la d\u00e9fense des principes d&#039;Apple ne faisant que se renforcer.<\/p>\n<p>Lors du proc\u00e8s antitrust d&#039;Epic Games contre Apple, Schiller a \u00e9t\u00e9 un t\u00e9moin cl\u00e9 plaidant en faveur de conditions \u00e9quitables pour les d\u00e9veloppeurs tout en soulignant les efforts visant \u00e0 maintenir la s\u00e9curit\u00e9 et \u00e0 \u00e9viter de facturer certaines applications. En r\u00e9ponse aux objections d&#039;Epic Games au plan de conformit\u00e9 d&#039;Apple avec la loi sur les march\u00e9s num\u00e9riques en Europe, Schiller a critiqu\u00e9 les pratiques pass\u00e9es de l&#039;entreprise et a mis en garde contre les risques potentiels associ\u00e9s aux changements r\u00e9glementaires.<\/p>\n<p>Au sein d&#039;Apple, l&#039;influence de Schiller est profonde, refl\u00e9tant l&#039;engagement in\u00e9branlable de l&#039;entreprise envers sa philosophie du \u00ab jardin clos \u00bb. Malgr\u00e9 les comparaisons avec les affaires antitrust pr\u00e9c\u00e9dentes, Apple reste ferme sur sa position, soulignant son engagement envers l&#039;exp\u00e9rience utilisateur et l&#039;innovation.<\/p>\n<p>Le d\u00e9vouement in\u00e9branlable de Phil Schiller envers la mission d&#039;Apple transpara\u00eet dans sa d\u00e9fense in\u00e9branlable de l&#039;\u00e9cosyst\u00e8me de l&#039;entreprise. Qu&#039;il s&#039;agisse de surmonter les obstacles r\u00e9glementaires ou de r\u00e9pondre aux pr\u00e9occupations des d\u00e9veloppeurs, Schiller reste d\u00e9termin\u00e9 \u00e0 d\u00e9fendre les valeurs \u00e9nonc\u00e9es par Steve Jobs.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the realm of tech giants, Apple&#8217;s &#8220;walled garden&#8221; approach has been a topic of much debate lately. One individual who stands out as a staunch defender of this philosophy is Phil Schiller. As highlighted in a recent article by the Wall Street Journal, Schiller, Apple&#8217;s former chief marketing officer and a trusted ally of [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":224699641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":255,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-224699640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-tips-news"],"_links":{"self":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224699640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/comments?post=224699640"}],"version-history":[{"count":0,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224699640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media\/224699641"}],"wp:attachment":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media?parent=224699640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/categories?post=224699640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/tags?post=224699640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}