T-Mobile asked to modify 5G internet service ads by National Advertising Division<\/p>\n
According to The Verge, the National Advertising Division (NAD) has requested T-Mobile to adjust its advertisements regarding the carrier\u2019s \u201cPrice Lock\u201d guarantee for its 5G internet service. This request came after T-Mobile raised the price of the service earlier this year. The issue was brought to NAD\u2019s attention by rival carrier AT&T, which is part of the non-profit BBB National Programs that verify claims made in advertisements.<\/p>\n
Key points from the article:<\/p>\n
\u2013 T-Mobile\u2019s ads featured the \u201cPrice Lock\u201d claim on print, television, and online platforms.
\n\u2013 Consumers were promised their last month of service paid for if T-Mobile increased the price.
\n\u2013 NAD found this claim contradictory as it did not truly lock in a customer\u2019s price but only offered one free month of service.
\n\u2013 NAD suggested two options for T-Mobile: either clarify the \u201cPrice Lock\u201d claim in ads or stop mentioning it altogether.<\/p>\n
Previously, T-Mobile promoted the \u201cPrice Lock\u201d feature as a guarantee not to raise monthly prices for subscribers. However, this year, they changed it to offer new customers one free month of service in case of a price hike. This free month would cover a subscriber\u2019s final month if they decided to switch from T-Mobile due to increased prices.<\/p>\n
T-Mobile has stated its intention to comply with NAD\u2019s decision while defending that its ads effectively communicate the terms of its Price Lock policy. Apart from raising 5G internet service prices, criticism arose when T-Mobile increased prices for some legacy plans last month.<\/p>\n
Phones Canada will continue to monitor updates on this situation and provide relevant information as it unfolds on our blog. Stay tuned for more news and insights on telecommunications trends and industry developments.<\/p>","protected":false},"excerpt":{"rendered":"
T-Mobile asked to modify 5G internet service ads by National Advertising Division According to The Verge, the National Advertising Division (NAD) has requested T-Mobile to adjust its advertisements regarding the carrier’s “Price Lock” guarantee for its 5G internet service. This request came after T-Mobile raised the price of the service earlier this year. The issue […]<\/p>\n","protected":false},"author":9,"featured_media":224775738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":255,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-224775737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-tips-news"],"_links":{"self":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224775737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/comments?post=224775737"}],"version-history":[{"count":0,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224775737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media\/224775738"}],"wp:attachment":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media?parent=224775737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/categories?post=224775737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/tags?post=224775737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}