Google, a subsidiary of Alphabet, reported an 11% annual increase in advertising revenue for the second quarter of 2024. This growth was driven by a 13% year-over-year increase in revenue from YouTube ads and a 13.8% annual increase in revenue from Google Search ads.<\/p>\n
Key highlights from Google\u2019s Q2 2024 earnings report include:
\n\u2013 Google Search ad revenue rose to $48.51 billion from $42.63 billion year-over-year.
\n\u2013 YouTube ad revenue increased to $8.66 billion from $7.67 billion compared to the same quarter last year.
\n\u2013 Total Google advertising revenue reached $64.62 billion in Q2 2024, up from $58.14 billion in Q2 2023.
\n\u2013 Traffic acquisition costs rose to $13.39 billion, supporting the overall 11% annual gain in advertising revenue.<\/p>\n
Sundar Pichai, CEO of Alphabet, Google, commented on the strong performance, highlighting ongoing strength in Search and momentum in Cloud services.<\/p>\n
The business unit encompassing Pixel devices, subscriptions, platforms, and devices saw a top-line growth of 14.4% to $9.31 billion.
\n\u2013 This growth may indicate increasing demand for Pixel phones, tablets, smartwatches, and earbuds.
\n\u2013 Google\u2019s Cloud business experienced significant growth with top-line revenue reaching $10.35 billion compared to $8.03 billion in the same quarter last year.<\/p>\n
Alphabet reported total revenue of $84.74 billion for Q2 2024, up from $74.60 billion in Q2 2023.
\n\u2013 Net income increased by 28.6% to $23.62 billion compared to $18.37 billion in the same quarter last year.
\n\u2013 Diluted earnings per share rose to $1.89 for Q2 2024, up 31.3% from the previous year.<\/p>\n
Ruth Porat, Alphabet president and chief investment officer, emphasized the strong performance driven by Search and Cloud services exceeding $10 billion in quarterly revenues.<\/p>\n
While Alphabet\u2019s earnings exceeded expectations, investors were disappointed by YouTube\u2019s performance leading to a drop in after-hours trading shares.<\/p>\n
Stay tuned for updates on new product launches including the highly anticipated Pixel 9 series coming next month!<\/p>","protected":false},"excerpt":{"rendered":"
Google, a subsidiary of Alphabet, reported an 11% annual increase in advertising revenue for the second quarter of 2024. This growth was driven by a 13% year-over-year increase in revenue from YouTube ads and a 13.8% annual increase in revenue from Google Search ads. Key highlights from Google’s Q2 2024 earnings report include: – Google […]<\/p>\n","protected":false},"author":9,"featured_media":224788189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":255,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-224788188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-tips-news"],"_links":{"self":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224788188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/comments?post=224788188"}],"version-history":[{"count":0,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/posts\/224788188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media\/224788189"}],"wp:attachment":[{"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/media?parent=224788188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/categories?post=224788188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phonescanada.com\/fr\/wp-json\/wp\/v2\/tags?post=224788188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}