Viber has introduced a new service called Business Calls, that allows users to make free international calls to landline numbers directly through the Viber app. This feature is aimed specifically at businesses, making it easier for Viber users to track orders, get support in the retail and delivery sectors, or assist with product inquiries.

The new service allows early adopters to create searchable business accounts with an embedded Viber Business Call button, or add the tool to their existing accounts in the app. Additionally, users can initiate a call directly from a chat with a business, and brands will be able to include a Viber call link on their websites to make it easier for customers to get in touch.

All business calls will be free for customers, regardless of where they’re calling from. Businesses can either designate a specific number for Viber or continue to use their regular call center number. Viber has stated that the new Business Calls service is now available globally, and businesses are advised to contact the Viber team to learn how to get started.