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Is the OnePlus and Oppo partnership with Hasselblad coming to an end? Impact on your mobile photography

The possible end of the partnership between camera maker Hasselblad and OnePlus/Oppo has been a hot topic lately. This collaboration has brought about some impressive results, but what will happen if it comes to an end? Let’s take a look at the potential impact and what it could mean for the future of smartphone photography.

The partnership between Oppo/OnePlus and Hasselblad started in early 2021 and 2022, respectively, with the aim of enhancing the camera capabilities of their phones. The focus was mainly on natural color calibration and an improved portrait mode. This collaboration has produced some stunning results, as evident in phones like the OnePlus 11 and Oppo Find X7 Ultra. The samples from these phones showcase beautiful colors, balanced contrast, and impressive depth in portrait mode.

However, it’s important to note that Hasselblad’s work with these companies primarily focuses on colors and portrait mode enhancements rather than the entire camera experience. A similar partnership between Huawei and Leica ended in 2022 but did not result in a decline in photo quality for subsequent models like the Huawei P60 Pro.

So, will there be doom and gloom after a possible end of the partnership with Hasselblad? The answer is likely no. Both OnePlus and Oppo have already demonstrated their camera capabilities even before their collaboration with Hasselblad. With the knowledge gained from this partnership, it’s safe to assume that future models will continue to excel in smartphone photography.

In conclusion, even if the partnership comes to an end, consumers can expect that the next OnePlus/Oppo phone will continue to deliver exceptional photo quality. Phone cameras have come a long way over the years, and it’s highly unlikely that this trend will suddenly reverse. So rest assured that regardless of what happens with this partnership, your next smartphone will still be capable of taking amazing photos.

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