Google’s acquisition of Waze over a decade ago raised eyebrows, especially since Google already had the widely popular Google Maps app. But the move allowed Google to tap into unique features offered by Waze that were missing in Google Maps.
While Google Maps focuses on getting users from point A to point B efficiently and safely, offering additional information on nearby amenities, Waze takes a different approach. It relies on crowdsourced data from its community members to provide real-time updates and alerts during the journey.
Recently, Waze made a significant change by removing the “vehicle on road” reporting option and replacing it with a more streamlined “blocked lane” feature. This adjustment aims to simplify reporting options for users while still addressing the critical issue of stalled vehicles on the road.
According to a survey by MarketWatch, Google Maps remains the top choice for navigation among users, with 70% of respondents using the app. Waze follows closely behind with 27% of users utilizing its services. Apple Maps, exclusive to Apple devices, is also popular among 25% of those surveyed.
In conclusion, while both Google Maps and Waze serve different user needs, their combined functionalities offer a comprehensive navigation experience for travelers. The strategic acquisition of Waze has enabled Google to enhance its mapping services and cater to a wider audience effectively.
