Google’s $20 Billion Deal with Apple Revealed
In a recent court case, it was uncovered that Google paid Apple a staggering $20 billion USD (approximately $27.4 billion CAD) to maintain its status as the default search engine on Safari for iPhone, iPad, and Mac. This revelation sheds light on the intricate relationship between two tech giants that has been shrouded in secrecy for years.
Key Points:
– Google and Apple have a longstanding partnership dating back to 2002, with Google as the default search engine on Apple devices.
– The details of this deal came to light during an antitrust dispute between Google and the U.S. Department of Justice.
– Kevin Murphy, an economics expert for Google’s parent company Alphabet Inc., revealed that Google paid Apple 36% of its search advertising revenue earned through Safari.
– This partnership is crucial for Apple’s profits, with Google’s payments accounting for 17.5% of Apple’s total operating income in 2020.
– While Google remains the most popular search engine in Canada and the U.S., users have the option to switch to alternative search engines like Bing, Yahoo, DuckDuckGo, or Ecosia on Safari settings.
Looking Ahead:
As closing arguments wrap up in Google’s antitrust lawsuit, all eyes are on the judge’s ruling expected later this year. The outcome could have significant implications for both Google and Apple users alike.
Stay tuned for updates on this evolving story as we continue to monitor its impact on the telecommunications industry.
