Huawei Opens Flashy Flagship Stores Across from Apple in China
It’s no coincidence to see competitors setting up shop right next to each other, like McDonald’s next to Burger King or Nike near Adidas. And now, if you happen to find yourself in Shanghai, you’ll come across Huawei’s new flagship store – conveniently located just across the street from Apple’s flagship shop.
Huawei is revamping its retail strategy by aggressively opening flagship stores in China. The recently renovated Shanghai flagship store occupies three floors of a famous heritage building in the city’s bustling shopping district. It even boasts a coffee shop and a gym for customers to enjoy.
Between December and February, Huawei has opened four similar flagship stores in major Chinese cities as part of its shift from licensed distributors. This move comes after rebounding from 2019 U.S. sanctions. The goal is to surpass 20 such stores and catch up with Apple’s 47 in China.
Huawei’s premium products and new stores pose a direct challenge to Apple, especially considering Huawei’s recent 110% increase in shipments compared to Apple’s 6.6% drop in iPhone sales in China during Q1 2023. The company has developed its own chips and popular 5G products while aggressively recruiting dealers.
The impact of Huawei’s marketing push extends beyond mainland China, with even Hong Kong shops like Trinity Electronics stocking more Huawei devices due to high demand for the brand’s high-end products.
Key Points:
– Huawei is opening flagship stores across China, challenging Apple directly.
– The company aims to surpass 20 such stores soon.
– Huawei’s premium products have seen significant success, with sales increasing by 110%.
– The company’s comeback is felt not only in mainland China but also in places like Hong Kong.
– Customers are willing to pay a premium for high-end Huawei devices, contributing to the brand’s success.
With an expanding product line and a focus on physical retail locations, Huawei is making a strong comeback against competitors like Apple and other Chinese smartphone makers. Customers are increasingly drawn to the brand’s premium offerings, signaling positive growth for the company in the telecommunications market.
