Microsoft’s Game Pass subscribers, get ready for some exciting news! The next version of Call of Duty might be launching on the service, making it easier for you to access this popular game. This shift in distribution strategy was reported by the Wall Street Journal, with sources indicating that the announcement will be made at the annual Xbox showcase next month.
This move represents a significant change for Microsoft’s gaming division following its acquisition of Activision Blizzard for $75 billion. By offering Call of Duty on Game Pass at launch, Microsoft aims to attract new subscribers to the service, even if it means potentially earning less per unit compared to traditional retail sales. According to Wedbush Securities analyst Michael Pachter, this decision underscores Microsoft’s commitment to the subscription model.
Currently priced between $11.99 and $18.99 per month in Canada, Game Pass provides access to a vast library of games. Historically, Activision has been reluctant to adopt subscription models for Call of Duty, a franchise that has generated over $30 billion in revenue over its lifetime. However, with Microsoft’s backing, this could change.
While some critics have expressed concerns about subscription models undermining the value of new game releases, Microsoft’s approach may revolutionize the gaming industry by offering major titles like Call of Duty at a lower upfront cost while driving long-term subscription revenues.
In a similar move last September, Microsoft released Starfield on Game Pass, resulting in a record number of new subscriptions in a single day. With 34 million subscribers as of earlier this year (up from 25 million in 2022), Game Pass continues to grow in popularity among gamers.
So, are you ready to join Game Pass and experience the new Call of Duty firsthand? Don’t miss out on this opportunity to enjoy your favorite games through a convenient and affordable subscription model!