Apple is currently under investigation by the European Commission for allegedly violating the Digital Markets Act (DMA). This investigation focuses on Apple’s App Store and its steering policies in Europe. Here are the key points related to this issue:

– With the introduction of the DMA, Apple is required to support alternative iOS marketplaces in Europe.
– The policy mandates that tech companies like Apple must guide consumers to offers outside their app stores without any additional charges.
– The European Commission believes that Apple is not fully complying with this requirement, particularly regarding steering consumers to alternatives.
– Margrethe Vestager, Executive Vice-President in charge of competition policy, stated that Apple’s restrictions prevent app developers from effectively communicating, promoting offers, and concluding contracts through their preferred distribution channels.
– The Commission is also looking into Apple’s €0.50 per installed app fee for third-party app stores and apps to ensure compliance with the DMA.

Apple is facing these accusations as the first major tech giant charged under the DMA. The company has until March 2025 to respond and address these concerns. If found guilty of violating the European Commission’s preliminary assessment, Apple could face fines up to 10 percent of its annual global revenue or $38 billion, with a higher penalty for repeat offenses.

It is essential for both developers and consumers to have access to alternative options beyond the App Store. The European Commission aims to ensure that Apple does not hinder these efforts and remains committed to investigating this matter thoroughly. Stay tuned for updates on this developing situation.