Apple has recently issued a public apology for a controversial iPad Pro ad that was released alongside the announcement of their new tablet. The ad featured various objects being crushed to highlight the thinness of the new M4 iPad Pro, which garnered criticism for being insensitive towards creativity.

Upon receiving backlash from the creative community, Apple’s VP of marketing communications, Tor Myhren, stated that creativity is at the core of Apple’s values and apologized for missing the mark with the ad. As a company that aims to empower creatives worldwide, Apple acknowledged their mistake and decided to pull the ad from television airings.

This incident serves as a reminder of the importance of respecting all forms of expression and creativity. As technology continues to evolve, it is crucial for companies like Apple to be mindful of how their messaging impacts different audiences. Stay tuned for more updates on Apple’s latest developments in telecommunications.