Apple is expanding its research and development operations in China to stay ahead in the game amidst a slowdown in iPhone sales in the country. Here’s a quick rundown of the key points:
– Apple is doubling down on its research operations in China due to stiff competition from Huawei and other domestic smartphone makers.
– The tech giant plans to open a new lab in Shenzhen by the latter half of 2024, focusing on testing and research for key products like iPhone, iPad, and Vision Pro headset.
– This expansion aims to enhance collaboration with local suppliers and support local employees, reflecting Apple’s commitment to strengthening its presence in China.
– Apple has already invested 1 billion yuan (US$139.2 million) into its existing applied research lab in China.
– The company’s strategic shift follows a 24 percent decline in iPhone sales in mainland China during the first six weeks of 2024, driven by tough competition from Huawei and pricing pressures from Chinese smartphone brands like Oppo, Vivo, and Xiaomi.
– To combat sluggish sales and intensifying competition, Apple has started offering discounts on the iPhone 15 line in China.
Apple’s efforts to bolster its research operations in China underscore its commitment to innovation and competitiveness in one of the world’s largest smartphone markets. Stay tuned for more updates on Apple’s latest developments!
