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Apple Card surpasses 12 million users and distributes over $1 billion in cashback in 2023

It is not common for Apple to disclose user data or product performance, but the tech giant has broken tradition by sharing active user numbers for its Apple Card in a recent press release.

Apple revealed that the US-exclusive Apple Card now boasts over 12 million customers. Among them, 30 percent are actively engaged, making two or more payments monthly using the card.

Apple Card Family has also been quite popular, with over 1 million users sharing the card through Family Sharing. And out of those, 600,000 have set up as co-owners, building credit together.

Since its debut in 2019, Apple Card, in partnership with Goldman Sachs, has provided users with a straightforward credit card experience without hidden fees and complemented by the rewarding Daily Cash cashback system. In just the past year, customers collectively earned a remarkable sum, surpassing $1 billion in Daily Cash rewards.

Jennifer Bailey, Apple’s Vice President of Apple Pay and Apple Wallet, expressed her satisfaction, stating:

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