Epic Games recently encountered obstacles in launching the Epic Games Store on iOS in Europe, as reported by Reuters. The developer of Fortnite accused Apple of hindering their independent storefront for iPhones and iPads due to concerns about similarities with the App Store’s buttons and labels.

Despite using common naming conventions like “Install” and “In-app purchases” found in popular app stores on various platforms, Apple rejected Epic’s storefront. The developer argued that Apple’s rejection was arbitrary, obstructive, and a violation of the Digital Markets Act (DMA). Epic has raised these concerns with the European Commission as part of an ongoing legal battle with Apple over its control of the iOS app ecosystem and its 30% commission on in-app purchases.

In response to regulatory pressure, Apple agreed to allow sideloading and third-party app marketplaces like the Epic Games Store on iOS. This move came as the DMA began taking effect earlier this year. Developers can now opt out of Apple’s in-app payment system, with a new “core technology fee” imposed on apps distributed through third-party stores.

Epic Games has been striving to bring the Epic Games Store to iOS devices in Europe, offering a more favorable revenue split for developers at 88/12 (developer/Epic). However, challenges persist as they navigate Apple’s stringent regulations. In addition to iOS, Epic plans to launch its store on iPad and Android later this year.

Apple recently faced formal charges under the DMA rules by the European Commission for not meeting steering requirements with its revised App Store regulations. As this legal battle unfolds, both companies are navigating regulatory changes that could reshape the mobile app landscape in Europe.