YouTube, the well-known video-sharing platform, is currently in discussions with major music labels to expand its AI-generated music library. This strategic move is part of YouTube’s efforts to stay competitive in the AI music landscape alongside companies like OpenAI and Meta. The platform is focusing on securing licensing agreements with Universal, Sony, and Warner to use artists’ music for AI training purposes in exchange for one-time payments.
In a recent development, YouTube has been experimenting with AI-generated music through a feature called “Dream Track” for Shorts. This tool allowed a select group of creators to create unique versions of songs in different artists’ styles with their approval. Now, YouTube aims to diversify its collection of artists and songs for AI-generated music, moving beyond Dream Tracks.
The interest in AI-generated music by YouTube aligns with Google’s broader AI strategy. Google has introduced a Music AI Incubator in collaboration with Universal Music Group and has also shared YouTube’s AI music principles, emphasizing responsible use alongside music partners.
Despite the growing popularity of AI-generated music, concerns have been raised by musicians regarding its impact on human creativity and fair compensation. Over 200 artists, including big names like Billie Eilish and Stevie Wonder, have signed an open letter expressing their reservations about using AI in music creation without artists’ consent.
To address these concerns, YouTube requires creators to clearly label videos made using generative AI technology to avoid penalties. Artists also have the option to request the removal of any AI-generated music uploaded without their permission. As licensing agreements with AI companies become more prevalent, it will be interesting to observe how different platforms navigate the balance between AI innovation and human creativity.
