Nothing continues to build anticipation for its upcoming products with the innovative marketing campaign for the CMF Phone (1). This budget-friendly smartphone, the first of its kind under the CMF umbrella, is set to be officially announced on July 8th alongside the Watch Pro (2) and Buds Pro (2).

In a series of daily Instagram posts leading up to the launch, Nothing is gradually revealing details about the CMF Phone (1) by showcasing its 3000 components. Each day brings a new revelation, giving fans a sneak peek at what’s to come.

Here’s what we know so far from the official teases:

Screen (Day One)
– Super Amoled screen
– 120Hz adaptive refresh rate
– Peak brightness of over 2000 nits
– Supports over one billion colors

Mainboard (Day Two)
– Up to 16GB RAM for smooth multitasking and fast storage
– Geomagnetism sensor for digital compass navigation
– Accelerator and Gyroscope sensor for movement

This unique approach of unveiling components piece by piece reinforces the device’s “modular” and easily repairable design. As part of this exciting campaign, CMF is giving away a new phone every day. To enter, simply follow their Instagram account, comment with #CMFPhone1, and share to your story.

Stay tuned for more updates as we countdown to the official launch date. Phones Canada is buzzing with anticipation!