Google Raises Price of Nest Aware Subscriptions in Select Markets

Google has recently increased the price of its Nest Aware and Nest Aware Plus subscriptions in three of its major markets. While the new prices are already reflected on the Google Store page, existing customers will only be affected by these changes in fall 2023. On the other hand, new customers in at least three markets will have to pay the updated prices for both Nest Aware and Nest Aware Plus services.

Starting today, new customers will be required to pay $8 per month or $80 per year for a Nest Aware subscription. This is a slight increase compared to the previous price of $6 per month or $60 per year. Similarly, the Nest Aware Plus subscription has been adjusted from $12/month or $120/year to $15/month or $150/year.

Existing customers in the United States, UK, and Australia can expect their prices to change this fall. However, Nest Aware subscribers in other countries will receive an email notification 30 days prior to the price increase, so if you haven’t received an email yet, you won’t be impacted by the price adjustment.

It is important to note that Google has made it clear that if you have canceled your subscription or if you receive Nest Aware through a partner such as ADT, the price changes will not apply to you. You can refer to Google’s support page for a step-by-step guide to verify this information.

While Google hasn’t provided a specific reason for the price hike, it states that subscription prices can change to keep up with market shifts, including inflation and local tax updates.

This price increase aligns with the trend seen in various streaming services, which have also raised their subscription prices this year. If you have multiple ongoing subscriptions, it may be a good time to evaluate their value and consider canceling those that are not frequently used or deemed unnecessary.

Source: Phone Arena