Taking a page from Elon Musk’s book, a popular social media platform, Meta, has quickly implemented the option to pay to become a verified user. Now, the company plans to introduce yet another feature that’s already available on X: verified-only feeds.
Instagram head, Adam Mosseri, said early this week that his company is now testing the option to show on someone’s feed only posts from people who pay for Meta Verified (via The Verge): “We’re exploring this as a new control for people and a way for businesses and creators to get discovered”.
According to the report, a new Meta Verified toggle under “Following” and “Favorites” will be available for users on Instagram, allowing them to switch between two types of feeds on the fly. It’s unclear where exactly the new feature is being tested, but Instagram’s official confirmed that the company is now working to bring verified-only feeds to the social app as soon as the tests end successfully.
Introduced early this year, Meta Verified is available for $11.99 on the web and $14.99 in-app, a hefty amount considering that there aren’t too many perks subscribers get in return.
Perhaps the new feature where people will have the option to see only posts from those who are Meta Verified will increase the appeal of the service. We’ll be keeping our eyes peeled for more info on this one, so stay tuned if you’re interested in Instagram’s future development plans.