Samsung emerged as the top smartphone manufacturer globally in the first quarter of 2024, shipping one in every five phones during this period. Despite a 6% annual increase in shipments, there was an 8% decline compared to the previous quarter. This performance allowed Samsung to secure a 20% share of the smartphone market, surpassing Apple’s 17% share.

Apple also had its own victories, with the iPhone’s Average Selling Price hitting a record high for any first quarter, driven by strong demand for the iPhone 15 Pro models. Xiaomi claimed the third position with a significant year-over-year growth of 34%, accounting for 14% of global smartphone shipments in Q1.

The report by Counterpoint Research also highlighted other key players in the market:
– Oppo held an 8% market share
– Vivo followed closely with a 7% share
– Honor secured a 6% slice

Overall, there were 296.9 million smartphone units shipped globally in Q1 2024, marking a 6% increase compared to the same period last year. Smartphone sales revenue also reached a new first-quarter record with a 7% year-over-year growth.

In North America, iPhones dominated with a commanding 52% share of smartphone shipments, followed by Samsung at 31%. Together, Apple and Samsung accounted for an impressive 83% of the market in North America. In Europe, Samsung led with a 32% market share compared to Apple’s 25%.

Latin America saw Samsung leading with a notable 31% market share, while Motorola trailed at second place with only a 21% share. Apple and Xiaomi shared fourth place with each holding a modest 6%. In MEA (Middle East and Africa), Samsung maintained its lead with a substantial 22% market share followed by Tecno at second place with a 16% share. Apple ranked sixth with just a meager 5%.

In Asia, Xiaomi claimed the top spot during Q1 with a strong showing of a15 % market share. Vivo, Oppo, and Apple followed closely at second place each holding14%. Samsung secured fifth place with12%, while Honor closed out the top six spots with an8 % slice of the market.