Your Trusted Mobile Devices Partner


Close this search box.


T-Mobile CEO Sievert reflects on T-Mobile’s first iPhone launch

For those who weren’t born or were toddlers in 2007 when the iPhone was introduced, it might be surprising to learn that the device was initially exclusive to AT&T in the U.S. However, over the years, other carriers started offering the iPhone as well.

In a blog post by T-Mobile CEO Mike Sievert, he reflects on the company’s journey with the iPhone. Sievert joined T-Mobile in 2012 when the company was struggling as the fourth-largest wireless carrier. T-Mobile had limited financial resources and didn’t offer iPhones or have a 4G LTE network at the time.

Sievert writes, “We heard loud and clear that we needed to better meet our customers’ needs — and we accepted the challenge.” T-Mobile knew it had to make changes to stay competitive and meet the demands of iPhone users.

The first iPhone sold by T-Mobile was the iPhone 5 in 2013. On the launch day, T-Mobile experienced lines out the door at nearly all of its stores nationwide. It was a turning point for the company. T-Mobile also introduced its 4G LTE network on that day.

T-Mobile did things differently. Unlike other carriers, T-Mobile allowed customers to buy the iPhone 5 without a two-year contract. They could pay full price or finance the device over 24 months. This approach revolutionized how Americans were buying phones.

Today, T-Mobile’s network is recognized as the largest, fastest, and most awarded 5G network in the nation, surpassing AT&T and Verizon. Adding the iPhone to its phone lineup marked the beginning of T-Mobile’s incredible growth. Now, T-Mobile is the second-largest wireless provider in the country.

It’s important to note that T-Mobile’s journey wasn’t without challenges. The company faced a system glitch that exposed customers’ personal information, including credit card numbers. However, despite setbacks, T-Mobile persevered and continued to grow.

T-Mobile’s growth was almost derailed in 2011 when AT&T attempted a takeover. The deal fell through due to regulatory issues, but T-Mobile received a breakup fee that helped fund its growth and expansion.

Reflecting on the past, Sievert considers the launch of the iPhone 5 as a major milestone in T-Mobile’s history. It was a catalyst for transformation and paved the way for T-Mobile to become the Un-carrier it is today.

Share on:

Leave a Reply

Follow Us

Featured Post
Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.
On Key

Related Posts