Apple is gearing up to introduce its Vision Pro mixed-reality headset to global markets, testing the waters for the $3,499 USD device’s broader appeal. According to a report by Bloomberg’s trusted source, Mark Gurman, the tech giant has commenced training sessions for employees from various international locations at its Cupertino, California headquarters. These sessions, spanning up to four days, kicked off last week and involve hundreds of Apple store staff from around the world.
The Vision Pro stands out as Apple’s most significant product in recent years, seamlessly blending virtual content with real-world views. However, with its hefty price tag, it also ranks as the company’s most expensive offering to date. While initially launched in the U.S., Apple is now gearing up to introduce the Vision Pro to international markets post its Worldwide Developers Conference next month.
The slated markets for this expansion include Germany, France, Australia, Japan, South Korea, Singapore, and China. Unfortunately for Canadian consumers eagerly awaiting this release, Canada is not listed in this initial wave of launches. But all hope is not lost yet; as per Gurman’s follow-up report on X, there’s still a possibility for countries like the UK and Canada to be included in future expansion plans.
Retail store training sessions are following a similar pattern to those employed before the Vision Pro’s U.S. launch. Customers can expect a detailed hands-on walkthrough of the device’s features during these sessions. Despite initial excitement surrounding the product, reports suggest that resale values in certain markets like Hong Kong have dipped due to diminishing demand.
With a price tag of $3,499 USD translating to roughly $4,700 CAD and potentially exceeding $5,000 CAD after taxes depending on the province or territory – selling such an expensive device amidst inflation may pose a challenge in Canada and beyond.
Stay tuned for more updates on Apple’s Vision Pro headset as it makes its way into international markets!