Spotify Launches New Comments Feature for Podcasts
Spotify has introduced a new Comments feature for podcasts, along with a revamped mobile app for podcasters. These tools are designed to help creators better engage with their audience and manage their shows more effectively.
Key Points:
– Over the years, Spotify has been enhancing its podcast platform with interactive features like Q&A and polls. With over 9 million unique users engaging in these features and an 80% year-over-year growth in interactions, it’s clear that listeners are craving more interactive experiences.
– Podcast creator Ben Wilson of “How to Take Over the World” uses Comments to gather feedback from his audience and understand what resonates with them the most. This valuable insight helps him strengthen his connection with listeners and make his podcasting journey more rewarding.
– The new Comments feature complements existing interactive tools like Q&A and polls. It aims to provide a more immersive experience for both podcasters and listeners, allowing creators to manage feedback, track growth, and interact directly with their audience through the Spotify for Podcasters mobile app.
– The revamped app is now more inclusive, catering to all podcasters regardless of where their show is hosted. It includes new notification features to keep podcasters informed about their show’s performance and listener feedback. Additionally, the ability to manage comments directly from the app has been added.
– Spotify’s VP of Podcast Product, Maya Prohovnik, highlighted that Comments were a highly requested feature by both podcasters and listeners. The platform is committed to offering creators the best tools to connect with their fans, making podcasts a more interactive experience for all.
In conclusion:
The latest Comments feature and updated mobile app aim to elevate the podcasting experience for creators and listeners alike. For creators, these tools offer a meaningful way to grow their audience and deepen connections with fans. For listeners, it provides an opportunity to engage with their favorite podcasts on a more personal level directly on the platform they already use.
By incorporating features like Comments into its platform, Spotify continues to demonstrate its commitment to fostering meaningful interactions between creators and listeners in the world of podcasts.
