7-Eleven Canada is teaming up with the legendary video game Tetris to bring you an exciting contest and a special limited-time merchandise collection, all in honor of Tetris’ 40th anniversary.

Between May 1st and June 25th, 2024, customers at 7-Eleven have the chance to win one of 1,800 handheld game devices designed to look like the iconic Slurpee machines. Valued at $50 CAD each, these cool handhelds are exclusive to the 7Rewards program.

To enter the contest, simply scan your 7Rewards membership with every purchase at 7-Eleven. And that’s not all – you can earn bonus entries by purchasing select products like Coca-Cola 500mL, Gatorade, gaming cards, pizza, Big Bite hot dogs, Slurpees, and more.

Members can also score extra entries by placing orders through 7Now delivery and pickup services or making Mobile Checkout purchases. With over 6 million members in the program, this is a fantastic opportunity for Tetris fans of all ages to join in on the fun.

Marc Goodman, VP & General Manager of 7-Eleven Canada expressed his excitement about the partnership, stating: “This year marks the 40th anniversary of Tetris… We are thrilled to partner with another popular brand and bring this fun, unique contest to our over 6 million 7Rewards members.”

In addition to the contest, fans can also check out the exclusive collaboration merchandise collection featuring shirts, hats, and totes – perfect for showing off your love for both Tetris and 7-Eleven.

And don’t forget to mark your calendars for World Tetris Day on June 6th! On this special day, all 7Rewards members can enjoy a Medium Slurpee for just $1. Try out new flavors like Strawberry Lemonade and Brisk Mango while celebrating this iconic game’s milestone anniversary.

Join us in commemorating four decades of Tetris with this exciting partnership between two beloved brands – come visit your nearest participating store today!